I was under the impression that you thought I was being paid (or something similar) to advertise the site. Which is not the case.

I understand your POV, however, retailers typically award shoppers with points (or equivalent discounts) just for purchasing with them or their partners. There may be someone out there who just scored the game free of charge, per say.

While I’m not here to force anyone to purchase the same product for more, SimsVIP is not a bargain finding site either. There are three UK retailers that I post for every game, and Play is one of them. If they end up being more expensive than the rest, it is not something I can control.

Secondly, there are players on our site (from the UK), who purchase from stores such as Play, GAME & Shopto. I put these posts up to inform them that the game is available to order at these credited retailers. Whether or not it is cheaper, is none of my concern.

This is a USA based site and these posts are a courtesy to the UK readers who are #2 on our most visited countries list.

Play.com themselves have stopped selling new games bacause of the change in the tax laws

All games sales though play are now from third party sellers