So... I've been reading a lot of comments (complaining) on a lot of different sites and my gears are grinding. If you owned EA, and you had millions of people who would buy additional content to enhance a game that they like to play, wouldn't you? Personally, I think they're brilliant. Some people hated TS3 store because you were paying exorbitant amounts of money for pieces here and there in what they used to bundle in one SP for TS2. So they went back to the model that worked, but increased the frequency. I can choose whether I purchase it or not. They are just making it available to the people who want it. Sorry... rant over. Yes, they are going to make a lot of money off TS4. But I love this game. I think they are really trying to make this the best game of the franchise. It started shaky but they are listening to us and trying to give us what we want. I've always been a live mode player. TS4 opened me up to build mode like never before and I'm enjoying different types of game play more as well. Is it perfect? No. But I'm kinda proud of them. It's a game... and it's entertaining. Are rants allowed? I really am a happy person.