EA has just shared a series of blog posts regarding the current and future state of The Sims franchise. There is one that specifically talks about “our values of inclusivity, choice, creativity, community, & play”.

Read it below.

The Values That Shape The Sims

We remain committed to our values.

For more than twenty-five years, The Sims has proudly been the game that refuses to play by rules. Instead, we bend them, twist them and…when inspiration hits… flip them completely upside down. Our worlds have always embraced the offbeat, celebrated the edges, and obsessed over the tiny details that make life…life.

From day one, our values have been the foundation behind every choice we’ve made. They have guided every risk we have taken, every feature we’ve created, and every truly wild story our players have brought to life. They reflect our vision for this franchise and the passion of the teams around the world that have built, and are still building, The Sims.

As we step into 2026 and beyond, we want to reaffirm the five values that sit at the heart of The Sims.

Creativity: The Sims is a canvas for imagination.

• We build tools that awaken the artist, architect, and storyteller in everyone.
• We celebrate ideas from the bold to the mundane and the wildly imaginative space in between that make our world shine.

Play: The Sims thrives on play.

• We embrace the surprises, the plot twists, the happy accidents and the small moments that snowball into epic stories.
• We protect experimentation without consequence, because some of the best stories come from turning mistakes into moments of magical delight.

Choice: The Sims is defined by decisions.

• We create systems that give players meaningful control over every detail, big or small.
• We empower players to steer lives and worlds in any direction they imagine.

Inclusivity: The Sims is for everyone.

• We reflect the wide, colorful spectrum of identity and self-expression so every player feels seen and celebrated.
• We build features that let all players create the Sims they feel connected to, and explore their identities, without judgement.
• This work never ends; we continue learning, growing, and finding new ways to make every player feel seen.

Community: The Sims is a community-driven game.

• We support the players who shape our worlds through their stories and creations, building a shared culture.
• Together, individual creativity becomes something shared and spectacular. That’s what makes The Sims community the best community in games.

As we continue building the future of The Sims, our team’s creative control, guided by our values of inclusivity, choice, creativity, community, and play, has not changed.

And at its core, The Sims will always be life, your way.

Happy New Year, Simmers. Here’s to a fantastic, imaginative, off-the-rails 2026.