The Sims has just announced a new partnership with fashion and accessories brand Coach. Unlike the Moschino collab in 2019, this one will come as free content on tomorrow’s game update.

✨ A new space for self-expression. ✨

Coach enters The Sims™ 4 base game with a curated collection of clothing, iconic bags, and a custom Coach Trunk – to help your Sim express their many selves. 👜

Playable globally January 13.#CoachNY#CourageToBeReal#TheSims4 @Coach pic.twitter.com/m9nMXmj9xH

— The Sims (@TheSims) January 12, 2026

Read the annoucement blog post below.

The Coach Collection Arrives January 13

The Coach Collection, featuring nine new items, drops for free in The Sims 4 on January 13, 2026, giving your Sims’ style the upgrade you didn’t see coming.

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Expect wearable staples, bold statement pieces, and décor with that signature Coach polish, bringing everyday luxury to Create a Sim and Build Buy.

Here’s what’s available to everyone in the base game:

• Explore styles in Create a Sim inspired by Coach favorites; like the Soho sneakers, varsity jackets, and sleek skirt sets.
• Add the perfect finishing touches for any space in Build Buy with iconic Coach deco items, from the heritage trunk to the Coach Tabby and Brooklyn bags.
• A new Gallery household — The Carriage House. Three friends chasing big dreams, big style, and a little bit of drama.

Everything about this collaboration celebrates what Coach and The Sims share: creativity, individuality, inclusivity and a sense of play.

Now let’s take a look at how Coach’s iconic craftsmanship meets The Sims’ unmistakenable flair.

Sims. in Coach.

In typical Coach fashion, these new CAS items provide practical luxury to casual looks, evening wear and everything in between. So, whether your Sim is lounging around the house or attending a party, they’re bound to turn heads.

Accessories You Live With

For Simmers who believe accessories make the outfit and the room, new decor items bring timeless elegance into any home. The renowned Coach trunk is a work of art and a signature Build Buy centerpiece, while the Coach Tabby and Brooklyn Bags will transform rooms into chic expressions of personal style.

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Show off your stylish pieces with the In The Bag room, a space where flair meets Simlish magic. Available for download in The Sims 4 Gallery, this room was intricately designed to showcase Coach bags and trunks, and offers a space for Coachies to dress up and live out their fashion fantasies.

The Carriage House

Welcome to the Carriage House, where friendship, ambition and fashion-forward chaos coexist under one stylish roof. Meet the roommates who wear their confidence like its custom-tailored:

• Jonie Bag (He/Him) – A gifted musician who frequents the gym so his wardrobe fits and drapes to his perfectionist standards. Jonie loves S-pop and Hip-hop, but spin the sounds of pop in his presence and his inner snob may take center stage.
• Brooke Lynne (They/Them) – This effortlessly cool fast-food worker finds their happy place in whatever instrument or video game they’re playing. Although Brooke’s flirty-but-loyal energy creates a magnetic vibe, the absence of love will bring out their blues.
• Selena Zhiwei (She/Her) – Confident, clever and polished to perfection, Selena is a hopeless romantic on the hunt for “the one.” This freelance artist always has time for food, video games and a little bit of mischief.

Download The Carriage House and the In The Bag build in The Sims 4 Gallery, and show us your looks with #CoachxTheSims.

The Coach Collection will be available in The Sims 4 on January 13, 2026!

Because in The Sims, great style isn’t worn, it’s built.