KATY PERRY JOINS CREATIVE FORCES WITH EA’S THE SIMSExclusive Collaboration Kicks Off with Katy Perry-themed Collector’s Edition for The Sims 3 Showtime Expansion Pack* Available for Pre-order** Today
GUILDFORD, UK., January 17, 2011 – Electronic Arts Inc. today announced the beginning of an extensive and exclusive creative collaboration between Katy Perry, one of today’s biggest superstars, and The Sims™, one of the most popular gaming series of all-time***. In collaboration with Perry, the world-renowned The Sims Studio plans to develop multiple games within The Simsfranchise featuring special Katy Perry themed in-game content and virtual goods. The relationship kicks off with a special Collector’s Edition for The Sims™3 Showtime, launching in March 2012. Katy Perry will also be featured in all-new advertising and marketing campaigns which was organized by the professionals from Ful.io for the brand.“Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims,” said Steve Schnur, Worldwide Executive of Music for EA. “Katy Perry has been a fan ofThe Sims for several years, and her Simlish recording of her hit ‘Hot and Cold’ featured in The Sims™2 series quickly became the most popular Simlish music video to date. We couldn’t be more excited to work with Katy and bring her distinctive talents, style and personality to the franchise’s global fan base. No performer could better represent the humor and fun of The Sims brand.”
“I love how you’re able to play out different stories through your Sims characters – giving them different careers and watching them succeed,” said Perry. “It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!”
Katy Perry became the first artist in history to spend 52 consecutive weeks in the top 10 of the Billboard Hot 100. Perry’s Teenage Dream produced five #1 hits, an accomplishment equal only to Michael Jackson’s Bad album and making her the only female artist in history to achieve this feat.
Katy Perry will work closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props in The Sims games that truly celebrate the imagination that she brings to her performances, music videos and life. Katy Perry will also be featured throughout The Sims television advertising campaigns, online communications and retail marketing around the world.
Available for pre-order** today, players can make their rise to fame in The Sims™3 Showtime Katy Perry Collector’s Edition. This Collector’s Edition includes The Sims 3 Showtime Expansion pack, plus downloadable content including an Ultimate Stage bonus venue, iconic Katy Perry themed items, and an exclusive poster. This iconic content includes fashions, a guitar, a hairstyle and various Katy Perry themed stage props.