How did the conversation for making The Sims 4 begin? What prompted it?
Well I think a lot of it reaches back to where we want to take the franchise and what we want to do with our sims. Realistically, when you look at it, being a life simulation, it’s all about injecting life back into our characters. So you see a lot of that come through in the main things that we’re talking about at Gamescom, so the way thay emotions drive a sims behavior really brings them to life in realistic ways.
Our new technology that we’re calling ‘SmartSim’, it allows us to do a lot of things that make them act realistically that we simply couldn’t do in the past. Stuff like multitasking, things like being able to have real group dynamics where you can have a conversation and it looks believable and we just couldn’t accomplish that in the past. I think some of it almost seems subtle, but when you see it all brought to life within the game, you instantly get we’re delivering a life simulator that’s better that any that we’ve ever built before.