US Gamer: Sims 3 Into the Future Preview

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The Sims. You don’t play it, right? And you don’t know anyone who plays it. Yet it’s one of the most successful gaming franchises of all time, and has something that’s unusual for such a broad-appeal video game – a surprisingly positive, vibrant community.



The supposition that most “real” gamers make is that The Sims is largely played by female non-gamers, but that’s not true at all. Reality is, The Sims’ audience is pretty much split 50-50 along gender lines. Sure, it’s true that it is indeed enjoyed by many who fall into the “non-gamer” category, but it’s also true that The Sims is a guilty pleasure of millions who are also entertained by the likes of Grand Theft Auto and Call of Duty.