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Electronic Arts has released Q4 FY21 financials, stating that The Sims 4 has delivered its sixth consecutive year of franchise growth, and has almost reached 36 Million players.
- The Sims™ 4, life to date, has almost 36 million players and delivered its sixth
consecutive year of franchise growth.
- Mobile showed its fourth consecutive quarter of year-on-year growth, with outperformance led by Star Wars: Galaxy of Heroes and The Sims.
- I want to spend time today on three primary growth drivers for us in FY22: expanding the EA SPORTS business, growing our Apex Legends and Battlefield franchises, and our mobile growth strategy. We have a foundational strategy for growing these blockbuster brands that we are applying here: best-in-class premium experiences, deeply engaging live services that create social networks in our games, and expansion to more platforms, new business models, and new geographies. This model is how we’ve built FIFA, Apex Legends, Madden NFL and The Sims into some of the most successful, global live service businesses in the industry, and we are applying it as a blueprint across our franchises.
- Throughout FY22, we will continue transforming mobile into a growth center for our business. With the recent re-organization and hiring of new leadership and talent into our EA mobile teams, we are in position to maximize our leading mobile live services – including Star Wars: Galaxy of Heroes, The Sims and Real Racing – by growing player acquisition, deepening engagement and player investment, and driving new opportunities in non-western markets.
