The Quarter in Review: EA Infographic (Oct-Dec 2014)

Electronic Arts has released a “Quarter in Review” infographic that shows off all the latest numbers in the EA gaming world. Included is The Sims 4, which shows that over 10 Million families have been created.



The Sims 4: First Expansion Pack To Release in FY2016

During yesterday’s Q3 FY 2015 Earnings Call, Electronic Arts reiterated that The Sims 4 is set to receive “fresh content and gameplay” throughout the year. Additionally, they also confirmed that The Sims 4’s First Expansion Pack will be released sometime in Fiscal Year (FY) 2016, which begins April 1st 2015.

Our Maxis Studio delivered three major game updates to the Sims 4 during Q3, providing fun new content and adding some of the most wanted community features. Each update has driven more players to engage with the Sims 4 and we have plans to continue delivering fresh content and gameplay to the vibrant Sims community.

Turning to guidance, we are increasing our full-year guidance. For fiscal year 2015, our non-GAAP guidance for revenue will increase by $78 million to $4.253 billion. And our non-GAAP EPS will be increased by $0.30 to $2.35 per share. This results in an expected operating margin of nearly 24%. Although this guidance passes through essentially all of the Q3 earnings outperformance to the full year, it does not pass through all the revenue.
The reduction in our Q4 revenue expectation is based on uncertainty around future currency movements and the decision to move EA Sports PGA Tour and the first Sims 4 expansion pack into fiscal 2016.


Origin Update – January 26th, 2015


There’s a new update available in Origin’s Download Client: Version – 353317



The Sims 4: New Game Render
Posted by The Sims 4


Via TheSims



The Sims 4 on Mac: Outdoor Retreat & Future Content

EA has confirmed that The Sims 4 Outdoor Retreat will be released as a dual-entitlement game alongside The Sims 4 Base Game for Mac in February 2015. This means that Mac users can download the game pack now, and then download the Mac version once the game is released for Mac. Additionally, they have also confirmed that all future content for Mac will be released simultaneously with the PC version.


Origin: The Sims 4 Now Available on “Game Time”
Posted by The Sims 4

EA has just announced that The Sims 4 is available on Origin’s Game Time. If you’re on the fence about the game, Game Time gives you 48 hours to try the game and then decide if you’d like to purchase it. If you do purchase the game, your progress will be saved so you can continue. Download period ends February 2nd.

Less than two weeks to go before we hit a big milestone for The Sims™. It’s our 15th Anniversary on February 4. As part of the celebrations, we are excited to announce that The Sims 4 is now available on Origin™ Game Time. Yes, that’s right, you can now play The Sims 4, completely free*, thanks to our friends at Origin.

You can now download The Sims 4 to your Origin Game Library and get 48 hours of Simming. All Origin users have from midnight GMT, 23 January, 2015 through 6 p.m. GMT 2 February, 2015 to add The Sims 4 Game Time to their Origin Game Library.

*Additional conditions and restrictions apply. See Game Time.



The Sims Magazine: Official Rebrand Launch Trailer

The Sims Official Magazine has rebranded themselves as The Sims Mag, and will be launching their “first” issue in February. In the video below, the team explains their vision for he new magazine, and goes over some of the features you can expect with the magazine.


Smosh Games: The Sims Honest Game Trailer


Via Smosh


Brand Development & Art Direction by Todd Kennedy


Via ToddKennedy

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The Sims 4: Media Ads by Lauren Celok
Posted by The Sims 4


Via Lauren Celok

A1. This is an interactive rich media ad for The Sims 4. While inactive, Sophia, will glance back and forth between Andre and Ollie waiting for the user to choose a Sim to interact with. Concentric circles radiate from each portrait indicating they can be clicked on. When a portrait is hovered over a list of traits for that Sim will appear below his portrait and his name will turn green.


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