EA UK Press Release: Rita Ora Becomes a Sim

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Collaboration with the British Pop Star ‘Rita Ora’ Features Downloadable Sim Character 
GUILDFORD, UK – December 13, 2012 – The Maxis Label of Electronic Arts Inc. (NASDAQ: EA) today announced British pop icon, Rita Ora, has been immortalised as a Sim character and is available now for all The Sims 3 players to download via The Sims™ 3 Exchange.  
The Sim of the stylish pop singer-songwriter, signed to Jay-Z’s record label Roc Nation, is dressed in a festive onesie  from the recently released The Sims™ 3 Seasons Expansion Pack* and replicates her signature red lips, and bright blonde hair.
The collaboration between The Sims, one of the world’s most popular gaming franchises of all time, and the British pop star also includes a special recording of ‘Shine Ya Light’ by Rita in the language of The Sims, Simlish. Players can listen to the hot tune in The Sims 3 Seasons.
Rita Ora commented on her involvement, “It’s so cool to have my very own Sim character available for  The Sims 3 – it was so fun to sing in Simlish. That is one tough language to master!”
With The Sims 3 Seasons, you can let your Sims swim in the ocean on a hot summer day, bob for apples in the autumn leaves, test their snowboarding skill on the half pipe or welcome spring showers with a walk in the rain and a colorful umbrella. All-new activities, like soccer, and big seasonal festivals and celebrations bring the spirit of each season to life. Your Sims can pucker up at the kissing booth at the spring festival or see what Halloween surprises await in the haunted house. Dress for the weather with seasonal fashions ranging from raincoats to snow gear. With foods, décor and weather effects, your Sims can enjoy the bounty and beauty of the ever-changing seasons and play with life like never before.

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