Finding The Right Tone For Into The Future

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The Sims 3’s latest expansion pack, Into the Future, seems like a simple concept: Take the long-running Sims franchise and set it in a futuristic world. But according to developer EA Maxis, the studio had to carefully construct that world because of all the existing history of the series.

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“We had to appeal to everybody without alienating anybody,” said Justin Thomas (above right), art director on The Sims 3: Into the Future, during a panel at New York Comic Con yesterday evening. According to Thomas, designing the art of Into the Future was a complex process with significant constraints and other considerations.