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The Sims: Maxis Reorganizes the Influencer Program

In recent months EA and Maxis have begun a reorganization of their Influencer Program to focus more on the content of YouTubers. EA and Maxis...

Discussion: SimGuru Q&A on r/TheSims

SimGurus took time to engage with players over on r/thesims and discuss various aspects of the studio, from feature implementation, to development. SimGuruTrev also reiterated...

The Sims at PAX West: Inclusive Community Panel (Video)

The Sims team's Lyndsay Pierson and Sarah Fuchs, along with Twitch community manager Aureylian, have just concluded a live panel at PAX West. Check...

PAX West: Designing & Developing Games for an Inclusive Community

If you're heading to PAX West this year, Lyndsay Pearson and Sarah Fuchs will be hosting a Love Has No Labels panel on Games and Diversity this...

New York Times: Video Games Allow Characters More Varied Sexual Identities

In the popular simulation game The Sims, players have long been able to create male and female characters — but only up to a...

The Sims: Ask a Guru Q&A Session

Earlier this week The Sims team resurrected the "Ask a Guru" thread, allowing players to ask a variety of questions for SimGurus to answer. The thread...

The Sims 4: “Ask a Guru” Returns to the Official Forums

The Sims team has resurrected the "Ask a Guru" threads on the official forums, and starting today for an unspecified amount of time, players have...

TIME Magazine: 50 Best Video Games of All Time

TIME Magazine has released a list of the 50 Best Video Games of All Time, and taking its well deserved spot in this spotlight, The...

EA’s Summer Immersion Program: Girls Who Code Visits The Sims

EA is proud to partner with organizations who are committed to gender equality and provide opportunities for young women to study computer science. 90% of...

Behind the Scenes: Lyndsay Pearson on Developing The Sims 4

Wondering what goes into developing The Sims 4? Want a deeper look at behind the scenes operations at Maxis? We sat down with Lyndsay...

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