Catharina Lavers Mallet Takes Over as VP and GM of Maxis

- Advertisement - reported last month that Catharina Lavers Mallet has taken over as VP and GM at Maxis, replacing Joe Nickolls who held the position for 4 years. Catharina is the former executive producer of The Sims Social, and is a veteran in the gaming industry.

Catharina Lavers Mallet is the new general manager of The Sims developer Maxis.

Mallet is a veteran of the games industry having worked for the studio before as the executive produer on The Sims Social. She’s also worked as product manager and producer at Playfish and as studio general manager at King, and was general manager at Bose, overseeing wearables and software experiences.

Mallet replaces Joe Nickolls, who steps down from the role after four years to return to Canada to spend more time with his family. EA says that they’re actively working with him to identify opportunities elsewhere at EA.

“Maxis is an amazing studio with an incredible legacy,” Samantha Ryan, senior vice president and group GM at EA, tells us. “Our communities are some of EA’s most diverse, global and passionate. We are committed to continuing to support and grow this community over time.

“Bringing a strong, dedicated leader like Catharina on board is a sign of our ongoing commitment to the future of the studio. Joe Nicholls, our prior leader, has been amazing over the past four years, but family has to come first and Joe will be joining them back in Canada as he embarks on his next adventure.”

Mallet continues: “Maxis makes some of the most beloved and enduring games of all time, with an incredibly diverse and global community of players. We will be building on and strengthening this legacy of community and inclusion, to bring them new experiences and delighting players worldwide through deeper and ongoing ways to engage with each other and our games. We will also be growing substantially to achieve our ambitious vision.

“I am returning to EA with an enormous appreciation for not only the strength of the Maxis business and the unparalleled creative and technical capability of the team, but also the passion of the creative and diverse community of Sims players.


Hat Tip: NoahLGP