Inspiring Creativity: Contest Winners Announced!


The Sims 3 team has announced the winners of the Inspiring Creativity contest! The winner of the grand prize will be announced on April 1st. Congrats to everyone!

University_Contest_winners (1)


Island Paradise: SimGuruRyan Hangin’ @ a Resort!


Via SimGuruMike

Is that SimGuruRyan hangin’ at a resort? Get back to work we have a game to make!



Sneak Peak of Thursday Store Content
Posted by News


What’s coming to The Sims 3 Store on thursday? Check out the sneak peek below!

Store Preview Image Wedding



Origin Sale: Up To 70% Off 100’s of Titles!


Origin has launched the Player Appreciation Sale, slashing up to 70% on over 200 titles! Included in this sale is The Sims 3 University Life, which has been slashed by 30%! Sale ends March 26th. NA Only.


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New Sims 3 Island Paradise Screenshot


Via SimGuruRyan

Uh oh! I think someone’s girlfriend is out for revenge!



Origin’s European Sale: 50% Off Storewide


All European Origin sites have launched a 50% off storewide sale! Included in this sale are select Sims 3 Games, including University Life! Limited time only, 50% discount applies to digital copies only.


Thanks to SkyBlack for the screenshot!



Island Paradise: New Screenshot


Via SimGuruRyan

I built a building today. Underwater! Now let’s see if I can get it on a houseboat.



EA Announces Change in Executive Leadership


Larry Probst Appointed Executive Chairman, Effective Immediately


REDWOOD CITY, Calif.–(BUSINESS WIRE)– Electronic Arts Inc. (NASDAQ: EA) today announced that John Riccitiello will step down as Chief Executive Officer and as a member of the Board of Directors, effective March 30. The Board has appointed Larry Probst as Executive Chairman to ensure a smooth transition and to lead EA’s executive team while the Board conducts a search for a permanent CEO. The Board will consider internal and external candidates with the assistance of a leading executive search firm.
Mr. Probst has played a leadership role at EA since 1991. In addition to serving as Chairman of the Board since 1994, he previously served as the Company’s CEO from 1991 to 2007. As CEO, Probst successfully grew the Company’s annual revenues from $175 million to approximately $3 billion, led EA into new platforms such as mobile, online and other emerging markets and expanded its international presence to more than 75 countries.
“We thank John for his contributions to EA since he was appointed CEO in 2007, especially the passion, dedication and energy he brought to the Company every single day,” said Mr. Probst. “John has worked hard to lead the Company through challenging transitions in our industry, and was instrumental in driving our very significant growth in digital revenues. We appreciate John’s leadership and the many important strategic initiatives he has driven for the Company. We have mutually agreed that this is the right time for a leadership transition.”
On behalf of the Board, Lead Director Richard A. Simonson stated, “As we begin the CEO search, we are fortunate that Larry, who has a proven track record with our employees, partners and customers, has agreed to assume a day-to-day leadership role as Executive Chairman. He has 16 years of experience as CEO of EA and a deep understanding of the Company’s strategy, management team, business potential and industry trends.”
Mr. Riccitiello stated, “EA is an outstanding company with creative and talented employees, and it has been an honor to serve as the Company’s CEO. I am proud of what we have accomplished together, and after six years I feel it is the right time for me pass the baton and let new leadership take the Company into its next phase of innovation and growth. I remain very optimistic about EA’s future — there is a world class team driving the Company’s transition to the next generation of game consoles.”

Update Via Gamespot

The internal memo Riccitiello sent to Probst regarding his resignation was published by the Securities and Exchange Comission. It states that the “tough” decision to leave was borne of a desire for accountability to shareholders.
Mr. Larry Probst
Chairman Electronic Arts
Dear Larry,
“I hereby offer my resignation as CEO of Electronic Arts effective with the end of our Fiscal Year 13 on March 30, 2013.
This is a tough decision, but it all comes down to accountability. The progress EA has made on transitioning to digital games and services is something I’m extremely proud of. However, it currently looks like we will come in at the low end of, or slightly below, the financial guidance we issued in January, and we have fallen short of the internal operating plan we set one year ago. EA’s shareholders and employees expect better and I am accountable for the miss.
I have been at the helm as EA’s CEO for six years and served as COO for nearly seven years starting in 1997. I know this company well, and I care deeply about its future success. I leave knowing EA is a great company, with an enormously talented group of leaders and the strongest slate of games in the industry.
I could not be more proud of our company’s games, from Battlefield and FIFA, to The Simpsons: Tapped Out and Real Racing 3. We have built many great franchises that will serve the company well in FY14 and beyond. In particular, I am confident that the investments we have made in games for next-generation consoles will put EA in a strong leadership position for many years ahead.
In offering my resignation, my goal is to allow the talented leaders at EA a clean start on FY14. I look forward to working with you in the coming weeks on an effective leadership transition. I’m extremely honored to have led this company and proud to have worked with all the great people at Electronic Arts.”
John Riccitiello

Community Created University Memes


Via Sims 3 Forums

We recently invited Simmers on the forums to take these screenshots minus the captions to insert their own! Here are a few of our favorites:

By StarChildXenu


By Joolster


By Rawr2019


By Archivist


By rafraf


We’re seriously enjoying these captions you’re creating and sharing with us! You can create and share your own too! Head over to forums and save the screenshots minus captions and to post them with your own text. We’ll highlight more favorites soon!

Amazon: $10 Off Select Sims 3 Games


Amazon is offering $10 off select physical games that include the latest releases, as well as discount on digital downloads for select games. I’m not sure when this sale ends, so act soon!




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