The Sims: Marketing Sketches, Artwork, & Logos

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We all know that a lot of time and effort goes into creating and finalizing artwork for a game, and The Sims is no exception. Logos, retail displays, The Plumbob, DVD labels, and artwork, are all part of what makes The Sims unique.
PopGun Marketing is a company that has worked on many of EA’s titles over the years, and their portfolio is filled with some awesome concept art, logos, and sketches from The Sims series. There even exists a preliminary name and logo that was never materialized: TheSimsWorld (Registered to EA). Perhaps an online game, or early name for The Sims 3?
PopGun has worked on many “Sims” titles including: The Sims 3 Base Game, The Sims 3 Katy Perry Showtime, The Sims Medieval, and The Sims Social. Below is a summary of each game with screenshots included.


Hat Tip: SimCookie

The Sims Case Study


The Sims franchise celebrates more than 10 years as the most successful PC game of all time. Popgun is proud to continue our longstanding relationship as a creative partner in the continually expanding Sims universe.


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We have helped define and expand the Sims brand globally with the Sims Global Brand Guide, a resource that ensures that the Sims experience is the same worldwide. Popgun has created a comprehensive and cohesive system for the complete range of franchise packaging applications within the Sims brand: Launch Packs, Expansion Packs, Stuff Packs, Compilations, and Collector’s Editions.

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Our reach extends from concept development, keyart, interactive style guide and toolkit assets for licensing applications. Popgun is a fully immersed and fluent brand steward in the Sims franchise, maintaining a strong and consistent framework upon which we build each new generation of the Sims.

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TS3 Showtime with Katy Perry


When reigning Pop Princess and ultimate entertainer Katy Perry unleashed her inimitable style onto The Sims 3 Showtime, Popgun, along with millions of other fans of The Sims couldn’t wait for the show to begin.



The Sims 3 Showtime delivers big time fun, by placing you center stage under the spotlight as a multi-talented performer, charismatic singer, skilled DJ or a mysterious magician. And in The Sims 3 Katy Perry Collector’s Edition you can play as Katy Perry or wear one of her many amazing stage outfits.

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In order to bring The Sims 3 Showtime to life, we uncoiled the heavy duty cables and amped up The Sims 3 identity. Then taking on the role of Director, we designed a stage and lighting rig worthy of the always entertaining Ms. Perry.
Finally, the lights dimmed, and all that was left to do was sit back and enjoy the show.

The Sims Medieval


Rich in both imagery and storytelling, The Sims Medieval is the first major offshoot title based on The Sims 3 game engine. Set in Medieval times, it allows the player to build up and rule over a kingdom, by navigating through a series of authentic quests using the Sims trademark brand of mischief as a guide.



We donned the chain mail and following several rounds of jousting, created a title treatment that would family with the existing Sims catalog, as well as stand proudly on its own. Keyart illustration drew upon the game’s highly detailed costumed characters and set them against period inspired heraldic castles and bustling villages.


From sword fights and dancing knights, to romance and witchcraft, the final result is an epic title where fun reigns supreme.

The Sims Social