Sims Store – My Page Goodies that never made it?

I was searching through google tonight, checking to see when the Sims Social Closed Beta ends (in hopes for a release date)  and ran into a tweet about someone who was indeed playing the game in beta.

Turns out it was an EA Community Manager, who also made a variety of “My Page” goodies that were to be sold in the store.  Some are offered for sale, but a few others are not in the store.  Could they be upcoming goodies? Or perhaps ones that never made it?  I really like the avatar backgrounds. 🙂